![]() But have they really transcended the underlying lizard-brain architecture of the bro mentality? Over to you, Alex Pall: ![]() For their Billboard shoot, they posed in crisp Vans and jeans cuffed just so-they look like totally serviceable Tinder matches. ![]() The Chainsmokers are the EDM analogue to that kind of professional. The Tucker Max generation dreamed of jobs at fratty day-trading firms modern kids aspire to work for disruptive tech companies that offer board game nights and sushi chefs. High schools-previously ruled by swaggering alphas who bullied nerds, wore Billabong, and idolized South Park-now overflow with floral ASOS button-ups, meticulous fade haircuts, and relentlessly cheerful Vine stars. The sloppy Tucker Max masculinity of the early aughts has adopted a smooth Seth Cohen sheen, infused with the data-driven mercantilism of Silicon Valley and the performative tastefulness of the indie sphere. To me, the Chainsmokers represent the omega point of an increasingly visible cultural narrative.
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